We all love type and use it daily, but have you ever looked really close at how it was designed? The details of a well designed typeface often go unnoticed, so lets take a closer look.
When you see a professionally designed typeface everything looks well balanced aligned and perfect. You may think that all the characters have the same height and weight but this is not always true. This effect is an optical illusion that typographers must master and is only achieved through practice and attention to detail. In general, no matter what style the type is, most typeface’s carry the same attributes for optical reasons.
Obviously it’s much less of an issue when using a more square typeface. In general the sharper the apex and vertex of your characters and how oblique, rounded, or squared your letters are makes a major difference in designing your typeface.
Now that you’re armed with this added insight, you’ll be able to appreciate a well designed typeface even more and be able to modify it into your own custom type while maintaining the elements that make the typeface work.