We all love type and use it daily, but have you ever looked really close at how it was designed? The details of a well designed typeface often go unnoticed, so lets take a closer look.

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Early in my career as a designer I found myself using incorrect terminology when explaining about a typeface to my clients. I would say things like “that vertical stroke on the A”, or “the inside negative space of the O.” I thought to myself, maybe my clients know what that is called and I’m looking

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