Early in my career as a designer I found myself using incorrect terminology when explaining about a typeface to my clients. I would say things like “that vertical stroke on the A”, or “the inside negative space of the O.” I thought to myself, maybe my clients know what that is called and I’m looking
pretty inexperienced here. It was not until I studied typography and started designing typeface professionally I realized that being a designer I should probably use the correct terminology when explaining my work. So I have put together a quick reference of the correct terminology used with letterforms and typeface. I hope this helps clients and designers alike.
Oh and Please use the word typography when explaining about type, not “typo” because in my book typo means a typographical error.